Coincidences to get characters into trouble are great; coincidences to get them out of it are cheating.
Words carefully selected […] for their literal meaning, […] their sound, length and shape can help to “sculpt” a […] message, thus enhancing its value.
If we combine the eloquence of the copywriter with the knowledge and skill of the designer or typographer, the impact that can be achieved […] is dramatic.
Lots of great stuff in this article by Carolyn Knight & Jessica Glaser for Smashing Magazine.
Good design is a combination of various crafts, from the underlying information architecture, to the typography and the obvious visuals. There are also a lot if interdependencies, like layout & IA, copy & typo, colors & visuals. And all that combines to make a great user experience, which is ultimately just a coherent message, communicated through all the different crafts involved.
Anything can be forced to converge, but the problem is about trade-offs, and you end up with trade-offs that don’t please anyone.