culturedbits

Something can be perceived as good if it is useful, beautiful or beneficial to exist.

In common vernacular use, the term quality refers to to a high degree of excellence and therefore means either usefulness or beauty.¹

Nature shows us many examples of great quality.² That’s why I believe that great quality attracts people all by itself. It just feels right and provides a satisfying experience.

So, if your product absolves a pain with it’s existence, is useful in nature, excellent in its handling and beautiful to behold, it possesses great quality. Therefore, it will attract people all by itself.

Those who use it, will talk about it. They will do so with passion and spread the message of it’s existence. The product itself will resonate with and convince those discovering it. Because It can stand for itself.

If you strive for quality, you product will attain that fabled aura attributed to so many Apple products, as described by Mr. Jobs himself:

It’s not just what it looks like and feels like. Design is how it works.

1) If you consider aristotelian quality to be functional, and platonic quality to be aesthetic, you can even come to a metaphysical, absolute perception of quality as defined by R. Pirsig.

2) After all, emulating nature is what the science of bionics is all about.